Uniqlo’s premium jean, for example, is made in Japan of selvedge denim, a weave that uses a continuous thread and leaves a red end on the swatch. (It’s mostly a geek thing, but connoisseurs like to show off selvedge denim by turning up their cuffs.) Uniqlo sources its selvedge from Kaihara, a 100-year-old mill in Hiroshima that makes denim for over a dozen retailers, including Levi’s, Gap, and J.Crew, as well as specialty brands like Citizens of Humanity and 7 for All Mankind. There is currently a pair of selvedge Levi’s made for J.Crew selling for $150. Gap’s selvedge jean is $88. Uniqlo’s is $59.50.
Uniqlones (via Instapaper) (via mikehudack)
Uniqlones (via Instapaper) (via mikehudack)
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