Summer style, man-to-man, by Tyler Brûlé
Socks: I’ve pretty much given up on most brands and find myself stocking up with Japanese brand Tabio, either at their Omotesando Hills branch or, occasionally, in London.
Footwear: I’m rarely out of desert boots and usually have a pair of Pierre Hardys clamped to the bottom of my feet. For sneakers it’s hard to beat the simplicity of Common Projects. For travel I usually opt for canvas Vans.
Underwear: I recently sampled some trunk-style briefs from Swedish label Acne – and on my next trip to Stockholm I might go for a restock. For value for money and quality, I’m still a big fan of Swiss food retailer Coop’s own label undies, or Calida.
Denim: APC has long been my staple choice for denim because they never get overly tricky and tend not to mess with their cut. Acne also does a good job if you stay away from the odd finishes and effects.
Chinos: Every season I’m seduced into trying some other company’s attempt at making the perfect twill trouser and they’re never even close to Venice-based Incotex. They get the leg silhouette just right and also ensure that wearers never suffer from SAS – saggy ass syndrome.
Shorts: This is very dangerous territory as too many men venture into the shorts department still thinking they’re either riding a tricycle or they’re still in college. If you’re north of 25 you must avoid all the tricks (drawstrings, dangly bits, too many pockets et al) and go for a very no-nonsense, trim pair of shorts that hit you just above the knee. Incotex get it right here, too.
A summer suit: If you’re not going for something bespoke then the best options are Tonello (mostly found in Italy), Piombo (ditto) or if you’re of slim hips and shoulders there’s plenty on offer at all of Japan’s leading men’s stores – United Arrows, Beams, Ships and Tomorrowland.
A summer blazer: For the past three summers I’ve visited Tomorrowland and had them make a variety of wool and cotton blazers for me. This season I’ll probably pick up something from Piombo and Montedoro. And I just tried a navy blazer from Zegna.
A good travel blazer: This has frustrated me for years so I just collaborated with Daiki Suzuki and Woolrich Woollen Mills to launch my own. It’s going to be available in navy or olive and is made from US military standard rip stop cotton.
Polo shirts: While I’m not big on logos I think Kitsuné’s fox is quite fun. Otherwise it’s hard to do better than Drumohr and Napoleonerba.
Dress shirts: After five years I’m still stuck on having my shirts custom made by MCR at A Gi Emme.
Sweaters: Sea Island cotton John Smedley’s and Uniqlo’s cotton/ cashmere sweaters are hard to beat.
Outerwear: Always a weak spot but for spring/summer I have my eye on a trench coat from APC, cotton jackets from Engineered Garments and something for downpours from North Face Japan’s special black label.

